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Experiential Marketing: a Practical Guide to Interactive Brand Experiences Shirra Smilansky
Experiential Marketing: a Practical Guide to Interactive Brand Experiences
Shirra Smilansky
Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should excite and engage the customer.
272 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 3, 2009 |
| ISBN13 | 9780749452759 |
| Publishers | Kogan Page Ltd |
| Pages | 272 |
| Dimensions | 165 × 243 × 25 mm · 548 g |
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