Scoring Points: How Tesco Continues to Win Customer Loyalty - Terry Hunt - Books - Kogan Page Ltd - 9780749453381 - August 3, 2008
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Scoring Points: How Tesco Continues to Win Customer Loyalty 2 Revised edition

Terry Hunt

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Scoring Points: How Tesco Continues to Win Customer Loyalty 2 Revised edition

Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme.

304 pages, black & white illustrations, colour illustrations, figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 3, 2008
ISBN13 9780749453381
Publishers Kogan Page Ltd
Pages 312
Dimensions 155 × 232 × 17 mm   ·   470 g
Language English  
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