Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets - Market Research in Practice - Sheila Keegan - Books - Kogan Page Ltd - 9780749454647 - October 27, 2009
In case cover and title do not match, the title is correct

Sheila Keegan
Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets - Market Research in Practice

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Sheila Keegan releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems, and examines how to define what to expect from the outcomes and how to apply them in a business context.

272 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 27, 2009
ISBN13 9780749454647
Publishers Kogan Page Ltd
Pages 272
Dimensions 156 × 235 × 19 mm   ·   508 g
Language English  

More by Sheila Keegan

Show all

More from the same publisher

See all of Sheila Keegan ( e.g. Paperback Book and Hardcover Book )