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Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering Richard Gibbs
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Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering
Richard Gibbs
Helps you to understand how partnerships function and how you can manage them more effectively and efficiently. This title also helps you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.
258 pages, 1, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 3, 2009 |
| ISBN13 | 9780749454845 |
| Publishers | Kogan Page Ltd |
| Pages | 256 |
| Dimensions | 166 × 241 × 21 mm · 574 g |
| Language | English |
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