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Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves Peter Cheverton
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Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves
Peter Cheverton
Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.
208 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 3, 2010 |
| ISBN13 | 9780749461232 |
| Publishers | Kogan Page Ltd |
| Pages | 208 |
| Dimensions | 158 × 232 × 13 mm · 316 g |
| Language | English |
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