The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand - Erik Du Plessis - Books - Kogan Page Ltd - 9780749461256 - February 3, 2011
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The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

Erik Du Plessis

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The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.

272 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 3, 2011
ISBN13 9780749461256
Publishers Kogan Page Ltd
Pages 272
Dimensions 166 × 243 × 22 mm   ·   568 g
Language English  

See all of Erik Du Plessis ( e.g. Hardcover Book and Paperback Book )