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Spending Advertising Money in the Digital Age: How to Navigate the Media Flow Hamish Pringle
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Spending Advertising Money in the Digital Age: How to Navigate the Media Flow
Hamish Pringle
Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.
338 pages, 1, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 3, 2011 |
| ISBN13 | 9780749463052 |
| Publishers | Kogan Page Ltd |
| Pages | 336 |
| Dimensions | 233 × 157 × 18 mm · 518 g |
| Language | English |
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