The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands - Jean-Noel Kapferer - Books - Kogan Page Ltd - 9780749464912 - September 25, 2012
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Jean-Noel Kapferer
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands 2 Revised edition

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Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.

408 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 25, 2012
ISBN13 9780749464912
Publishers Kogan Page Ltd
Pages 408
Dimensions 164 × 235 × 29 mm   ·   725 g
Language English  

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