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Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising Daniel Rowles
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Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
Daniel Rowles
Starting with a review of the technology itself - both hardware and software, this book explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy.
280 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 28, 2013 |
| ISBN13 | 9780749469382 |
| Publishers | Kogan Page Ltd |
| Pages | 280 |
| Dimensions | 162 × 231 × 16 mm · 413 g |
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