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Rethinking Prestige Branding: Secrets of the Ueber-Brands Wolfgang Schaefer
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Rethinking Prestige Branding: Secrets of the Ueber-Brands
Wolfgang Schaefer
Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.
272 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 3, 2015 |
| ISBN13 | 9780749470036 |
| Publishers | Kogan Page Ltd |
| Pages | 272 |
| Dimensions | 233 × 158 × 16 mm · 434 g |
| Language | English |
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