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Cambridge Marketing Handbook: Products Tony Wilson
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Cambridge Marketing Handbook: Products
Tony Wilson
Written in two parts, this handbook explores the nature of the product itself and how it should fit with the marketplace. It deals primarily with how to craft a strong value-proposition, as seen by customers, and how to compile the business case, as seen by the selling organization, including chapters on portfolio management and branding.
88 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 3, 2013 |
| ISBN13 | 9780749470753 |
| Publishers | Kogan Page Ltd |
| Pages | 88 |
| Dimensions | 150 × 220 × 20 mm · 232 g (Weight (estimated)) |
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