The 20 Ps of Marketing: A Complete Guide to Marketing Strategy - David Pearson - Books - Kogan Page Ltd - 9780749471064 - December 3, 2013
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The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

David Pearson

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The 20 Ps of Marketing: A Complete Guide to Marketing Strategy

A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed.

336 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 3, 2013
ISBN13 9780749471064
Publishers Kogan Page Ltd
Pages 336
Dimensions 170 × 231 × 19 mm   ·   508 g
Language English  
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