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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
Jean-Noel Kapferer
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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
Jean-Noel Kapferer
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
240 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 3, 2015 |
| ISBN13 | 9780749474362 |
| Publishers | Kogan Page Ltd |
| Pages | 240 |
| Dimensions | 233 × 157 × 16 mm · 380 g |
| Language | English |
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