Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare - Jean-Noel Kapferer - Books - Kogan Page Ltd - 9780749474362 - March 3, 2015
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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

Jean-Noel Kapferer

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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.


240 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 3, 2015
ISBN13 9780749474362
Publishers Kogan Page Ltd
Pages 240
Dimensions 233 × 157 × 16 mm   ·   380 g
Language English  

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