Tell your friends about this item:
Rethinking Prestige Branding: Secrets of the Ueber-Brands Wolfgang Schaefer Re-issue edition
Do you have a profile? Log in
Get notified about new Wolfgang Schaefer releases
Our customers say:
Add to your iMusic wish list
Rethinking Prestige Branding: Secrets of the Ueber-Brands
Wolfgang Schaefer
Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 3, 2016 |
| ISBN13 | 9780749479220 |
| Publishers | Kogan Page Ltd |
| Pages | 272 |
| Dimensions | 241 × 164 × 23 mm · 574 g |
| Language | English |
More from the same publisher
![Cover for Christina Inge · Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/413/9781398630413.jpg?christina-inge-2027-marketing-metrics-leverage-analytics-data-and-ai-to-optimize-marketing-strategies-paperback-book&class=scaled&v=1779695794)
![Cover for Christina Inge · Marketing Metrics: Leverage Analytics, Data and AI to Optimize Marketing Strategies (Hardcover Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/437/9781398630437.jpg?christina-inge-2027-marketing-metrics-leverage-analytics-data-and-ai-to-optimize-marketing-strategies-hardcover-book&class=scaled&v=1779695804)
See all of Wolfgang Schaefer ( e.g. Paperback Book and Hardcover Book )