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A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts Bev Burgess
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A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
Bev Burgess
Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.
288 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 28, 2017 |
| ISBN13 | 9780749479893 |
| Publishers | Kogan Page Ltd |
| Pages | 288 |
| Dimensions | 157 × 234 × 17 mm · 408 g |
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