Marketing Financial Services - Mike Wright - Books - Taylor & Francis Ltd - 9780750622479 - October 20, 1995
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Mike Wright
Marketing Financial Services 2nd edition

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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses.

420 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 20, 1995
ISBN13 9780750622479
Publishers Taylor & Francis Ltd
Pages 416
Dimensions 246 × 191 × 30 mm   ·   808 g
Language English  
Editor Ennew, Christine

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