The Marketing Manual - Michael Baker - Books - Taylor & Francis Ltd - 9780750636520 - April 2, 1998
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Michael Baker
The Marketing Manual 1st edition

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A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we get there?

288 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 2, 1998
ISBN13 9780750636520
Publishers Taylor & Francis Ltd
Pages 288
Dimensions 190 × 245 × 16 mm   ·   552 g
Language English  

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