Marketing Professional Services - Michael Roe - Books - Taylor & Francis Ltd - 9780750641272 - August 24, 1998
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Michael Roe
Marketing Professional Services 1st edition

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A practical introduction to business planning, marketing and selling skills for those in the professional services sector, this book is for professionals who have to sell to professionals. It provides a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations.

176 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 24, 1998
ISBN13 9780750641272
Publishers Taylor & Francis Ltd
Pages 176
Dimensions 161 × 235 × 10 mm   ·   292 g
Language English  

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