Tales from the Marketplace - Nigel F. Piercy - Books - Taylor & Francis Ltd - 9780750642651 - June 30, 1999
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Nigel F. Piercy
Tales from the Marketplace 1st edition

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Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strategy and marketing through business 'stories' that are contemporary and provocative.

372 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 30, 1999
ISBN13 9780750642651
Publishers Taylor & Francis Ltd
Pages 372
Dimensions 179 × 200 × 20 mm   ·   562 g
Language English  

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