Excellence in Advertising - Leslie Butterfield - Books - Taylor & Francis Ltd - 9780750644792 - September 24, 1999
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Leslie Butterfield
Excellence in Advertising 2nd edition

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Presents a view on what constitutes best practice in a wide range of key areas that are the context for creation of effective advertising: building successful brands; strategy development; the analysis and interpretation of qualitative research; creative briefing; media strategy; managing relationships; evaluating advertising; loyalty; and more.

304 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 24, 1999
ISBN13 9780750644792
Publishers Taylor & Francis Ltd
Pages 328
Dimensions 158 × 234 × 18 mm   ·   498 g
Language English  

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