Hospitality Sales and Promotion - Derek Taylor - Books - Taylor & Francis Ltd - 9780750649865 - May 25, 2001
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Derek Taylor
Hospitality Sales and Promotion 1st edition

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A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.

336 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 25, 2001
ISBN13 9780750649865
Publishers Taylor & Francis Ltd
Pages 336
Dimensions 140 × 216 × 20 mm   ·   422 g
Language English  
Series Editor O'Connor, John

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