Leisure Marketing - Susan Horner - Books - Taylor & Francis Ltd - 9780750655507 - December 15, 2004
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Susan Horner
Leisure Marketing 1st edition

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Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing.

416 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 15, 2004
ISBN13 9780750655507
Publishers Taylor & Francis Ltd
Pages 424
Dimensions 190 × 247 × 23 mm   ·   790 g
Language English  

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