Customer Relationship Management - Simon Knox - Books - Taylor & Francis Ltd - 9780750656771 - October 29, 2002
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Simon Knox
Customer Relationship Management 1st edition

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Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.

302 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 29, 2002
ISBN13 9780750656771
Publishers Taylor & Francis Ltd
Pages 320
Dimensions 242 × 167 × 29 mm   ·   674 g
Language English  

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