Product Marketing for Technology Companies - Mark Butje - Books - Taylor & Francis Ltd - 9780750659949 - March 5, 2005
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Mark Butje
Product Marketing for Technology Companies 1st edition

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Taking a step-by-step approach to the product life-cycle, this work covers areas such as: selecting target markets; creating a positioning statement; writing a financial paragraph; and motivating others thereby demonstrating how to act as a bridge between sales, development and finance.

198 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 5, 2005
ISBN13 9780750659949
Publishers Taylor & Francis Ltd
Pages 198
Dimensions 156 × 233 × 11 mm   ·   310 g
Language English  

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