Management of Marketing - Paul Reynolds - Books - Taylor & Francis Ltd - 9780750661034 - June 2, 2005
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Paul Reynolds
Management of Marketing 1st edition

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Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text and to ensure further learning.

304 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 2, 2005
ISBN13 9780750661034
Publishers Taylor & Francis Ltd
Pages 422
Dimensions 156 × 232 × 23 mm   ·   644 g
Language English  

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