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Services Marketing Management Peter Mudie 3rd edition
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Services Marketing Management
Peter Mudie
Provides an approach to the service industry with a focus on the management and marketing elements. This book features exercises and mini cases throughout the text to consolidate learning and make it more student friendly.
280 pages, Approx. 100 illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 10, 2006 |
| ISBN13 | 9780750666749 |
| Publishers | Taylor & Francis Ltd |
| Pages | 280 |
| Dimensions | 191 × 246 × 18 mm · 514 g |
| Language | English |
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