The Springboard - Stephen Denning - Books - Taylor & Francis Ltd - 9780750673556 - October 12, 2000
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The Springboard 1st edition


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Teaches storytelling as a powerful and formal discipline for organizational change and knowledge management. This book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.


246 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 12, 2000
ISBN13 9780750673556
Publishers Taylor & Francis Ltd
Pages 246
Dimensions 151 × 234 × 14 mm   ·   416 g
Language English  

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