Marketing Communications in Tourism and Hospitality - Scott McCabe - Books - Taylor & Francis Ltd - 9780750682770 - October 30, 2008
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Scott McCabe
Marketing Communications in Tourism and Hospitality 1st edition

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How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.

320 pages, Illustrated

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 30, 2008
ISBN13 9780750682770
Publishers Taylor & Francis Ltd
Pages 320
Dimensions 193 × 245 × 17 mm   ·   622 g
Language English  

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