Handbook of New Product Development Management - Christoph H. Loch - Books - Taylor & Francis Ltd - 9780750685528 - September 28, 2007
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Christoph H. Loch
Handbook of New Product Development Management 1st edition

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Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions.

560 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 28, 2007
ISBN13 9780750685528
Publishers Taylor & Francis Ltd
Pages 560
Dimensions 165 × 240 × 34 mm   ·   982 g
Language English  
Editor Kavadias, Stylianos
Editor Loch, Christoph

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