Consumer Research for Museum Marketers: Audience Insights Money Can't Buy - Margot A. Wallace - Books - AltaMira Press - 9780759118096 - January 16, 2010
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Consumer Research for Museum Marketers: Audience Insights Money Can't Buy

Margot A. Wallace

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Consumer Research for Museum Marketers: Audience Insights Money Can't Buy

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

160 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 16, 2010
ISBN13 9780759118096
Publishers AltaMira Press
Pages 160
Dimensions 154 × 227 × 12 mm   ·   304 g

See all of Margot A. Wallace ( e.g. Hardcover Book and Paperback Book )