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Marketing to Seniors 2nd edition
Michael C. Walker
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Marketing to Seniors 2nd edition
Michael C. Walker
Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 27, 2002 |
| ISBN13 | 9780759691162 |
| Publishers | 1st Book Library |
| Pages | 276 |
| Dimensions | 150 × 230 × 20 mm · 576 g |
| Language | English |
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