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Research Paradigms, Television, and Social Behaviour
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Research Paradigms, Television, and Social Behaviour
This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium.
440 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 26, 1997 |
| ISBN13 | 9780761906551 |
| Publishers | SAGE Publications Inc |
| Pages | 440 |
| Dimensions | 141 × 210 × 27 mm · 620 g |
| Language | English |
| Editor | Asamen, Joy K. |
| Editor | Berry, Gordon L. |
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