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Electronic Marketing and the Consumer
Robert A. Peterson
This book includes a wide range of electronic marketing techniques, with real-world cases and practical insights from the experiences of consumer marketers such as Dell Computer and advice on the future of electronic marketing and its likely impact on consumer behaviour and society.
193 pages, figs.tabs.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 26, 1997 |
| ISBN13 | 9780761910695 |
| Publishers | SAGE Publications Inc |
| Pages | 208 |
| Dimensions | 152 × 228 × 19 mm · 450 g |
| Editor | Peterson, Robert A. |
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