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Handbook of Services Marketing and Management Teresa a Swartz
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Handbook of Services Marketing and Management
Teresa a Swartz
A guide to the latest thinking in the foundations of services.
536 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 18, 2000 |
| ISBN13 | 9780761916123 |
| Publishers | SAGE Publications Inc |
| Pages | 536 |
| Dimensions | 209 × 279 × 36 mm · 1.30 kg |
| Language | English |
| Editor | Iacobucci, Dawn |
| Editor | Swartz, Teresa A. |
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