New Service Development: Creating Memorable Experiences - James A. Fitzsimmons - Books - SAGE Publications Inc - 9780761917410 - January 5, 2000
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James A. Fitzsimmons
New Service Development: Creating Memorable Experiences

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This book addresses issues of how to develop new service products -- where the concept of service has moved from transaction to experience.

344 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 5, 2000
ISBN13 9780761917410
Publishers SAGE Publications Inc
Pages 344
Dimensions 152 × 228 × 19 mm   ·   580 g
Language English  

Mere med samme udgiver

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