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Handbook of Relationship Marketing Atul Parvatiyar 1st edition
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Handbook of Relationship Marketing
Atul Parvatiyar
A guide to the key concepts, theories and applications of relationship marketing.
680 pages, 1, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 7, 2000 |
| ISBN13 | 9780761918103 |
| Publishers | SAGE Publications Inc |
| Pages | 680 |
| Dimensions | 162 × 236 × 48 mm · 1.22 kg |
| Language | English |
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