The Content Analysis Guidebook - Kimberly A. Neuendorf - Books - SAGE Publications Inc - 9780761919773 - December 1, 2001
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The Content Analysis Guidebook

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After noting that content analysis has a history of some 50 years of use in business, communication, journalism, psychology, and sociology, Neuendorf (communication, Cleveland State U.) who has been applying such methods for half that period deflates several myths about the methodology (e.g. that it


320 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 1, 2001
ISBN13 9780761919773
Publishers SAGE Publications Inc
Pages 320
Dimensions 178 × 254 × 19 mm   ·   716 g
Language English  

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