Optimal Database Marketing: Strategy, Development, and Data Mining - Ronald G. Drozdenko - Books - SAGE Publications Inc - 9780761923572 - May 10, 2002
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Ronald G. Drozdenko
Optimal Database Marketing: Strategy, Development, and Data Mining

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Looks at the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society. Appropriate for advanced undergraduate and graduate courses, this book moves from general concepts and examples of marketing databases to more specific data analysis techniques used to enhance the marketing process.

424 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 10, 2002
ISBN13 9780761923572
Publishers SAGE Publications Inc
Pages 424
Dimensions 187 × 260 × 29 mm   ·   918 g
Language English  

See all of Ronald G. Drozdenko ( e.g. Hardcover Book )