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Dictionary of Marketing Communications Norman A.P. Govoni
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Dictionary of Marketing Communications
Norman A.P. Govoni
Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing.
256 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 7, 2003 |
| ISBN13 | 9780761927716 |
| Publishers | SAGE Publications Inc |
| Pages | 256 |
| Dimensions | 256 × 177 × 18 mm · 576 g |
| Language | English |
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