Qualitative Marketing Research - David J. Carson - Books - SAGE Publications Inc - 9780761963653 - February 1, 2001
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David J. Carson
Qualitative Marketing Research Abridged edition

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Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.

256 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 1, 2001
ISBN13 9780761963653
Publishers SAGE Publications Inc
Pages 256
Dimensions 156 × 234 × 19 mm   ·   510 g

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