Focus Group Practice - Claudia Puchta - Books - SAGE Publications Inc - 9780761966906 - January 15, 2004
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Claudia Puchta
Focus Group Practice

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Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

184 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 15, 2004
ISBN13 9780761966906
Publishers SAGE Publications Inc
Pages 184
Dimensions 170 × 242 × 13 mm   ·   450 g

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See all of Claudia Puchta ( e.g. Paperback Book and Hardcover Book )