Managing Product Innovation - Advances in Business Marketing and Purchasing - Woodside - Books - Emerald Publishing Limited - 9780762311590 - February 22, 2005
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Woodside
Managing Product Innovation - Advances in Business Marketing and Purchasing

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What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies.

796 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 22, 2005
ISBN13 9780762311590
Publishers Emerald Publishing Limited
Pages 796
Dimensions 156 × 234 × 42 mm   ·   1.34 kg
Language English  
Editor Woodside, Arch G.

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