Cross-Cultural Buyer Behavior - Advances in International Marketing - Charles R Taylor - Books - Emerald Publishing Limited - 9780762314126 - May 1, 2007
In case cover and title do not match, the title is correct

Charles R Taylor
Cross-Cultural Buyer Behavior - Advances in International Marketing

Price
Íkr 29,509
excl. VAT

Ordered from remote warehouse

Expected delivery Sep 11 - 21
Get notified about new Charles R Taylor releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Focuses on issues that affect buyer behavior in an international context. This volume contains papers that contribute to theory development. It looks at the impact of direct to consumer prescription drug advertising on consumers, and at the role of emotions in advertising and retailing contexts and their impact on buyers.

308 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 1, 2007
ISBN13 9780762314126
Publishers Emerald Publishing Limited
Pages 308
Dimensions 156 × 234 × 28 mm   ·   634 g
Language English  
Series Editor Cavusgil, S. Tamer

More from the same publisher

See all of Charles R Taylor