Business Strategy in a Semiglobal Economy - Panos Mourdoukoutas - Books - Taylor & Francis Ltd - 9780765613424 - 2006
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Panos Mourdoukoutas
Business Strategy in a Semiglobal Economy 1st edition

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Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

232 pages, tables, figures, references, bibliography, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2006
ISBN13 9780765613424
Publishers Taylor & Francis Ltd
Pages 232
Dimensions 153 × 227 × 15 mm   ·   330 g
Language English  

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