When Ads Work: New Proof That Advertising Triggers Sales - David M Jones - Books - Taylor & Francis Ltd - 9780765617392 - December 15, 2006
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David M Jones
When Ads Work: New Proof That Advertising Triggers Sales 1st edition

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Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.

232 pages, tables, figures, bibliographic references, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 15, 2006
ISBN13 9780765617392
Publishers Taylor & Francis Ltd
Pages 232
Dimensions 150 × 220 × 10 mm   ·   317 g
Language English  

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