Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues - Rao, P.M. (Long Island University - Post Campus, USA) - Books - Taylor & Francis Ltd - 9780765617972 - February 8, 2013
In case cover and title do not match, the title is correct

Rao, P.M. (Long Island University - Post Campus, USA)
Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues 1st edition

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Rao, P.M. (Long Island University - Post Campus, USA) releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

280 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 8, 2013
ISBN13 9780765617972
Publishers Taylor & Francis Ltd
Pages 248
Dimensions 174 × 246 × 23 mm   ·   620 g
Language English  

More from the same publisher

See all of Rao, P.M. (Long Island University - Post Campus, USA)