Review of Marketing Research - Review of Marketing Research - Naresh K Malhotra - Books - Emerald Publishing Inc - 9780765620927 - 2008
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Naresh K Malhotra
Review of Marketing Research - Review of Marketing Research 4 Revised edition

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Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.

224 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released 2008
ISBN13 9780765620927
Publishers Emerald Publishing Inc
Pages 224
Dimensions 174 × 246 × 16 mm   ·   666 g
Language English  
Editor Malhotra, Naresh K.

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