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Endorsements in Advertising: A Social History Kerry Segrave
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Endorsements in Advertising: A Social History
Kerry Segrave
The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.
240 pages, photographs, notes, bibliography, index
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 5, 2005 |
| ISBN13 | 9780786420438 |
| Publishers | McFarland & Co Inc |
| Pages | 239 |
| Dimensions | 152 × 229 × 12 mm · 318 g |
| Language | English |
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