The Soap Opera Evolution: America's Enduring Romance with Daytime Drama - Marilyn J. Matelski - Books - McFarland & Co Inc - 9780786472819 - September 13, 2012
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The Soap Opera Evolution: America's Enduring Romance with Daytime Drama

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The first daytime dramas began as early as 1930, with Painted Dreams. Programmers soon discovered that housewives often controlled the purse strings, and soaps become an advertiser's gold mine. They now generate more than $900 million in network revenues annually.


224 pages, black & white line drawings, black & white tables, figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 13, 2012
ISBN13 9780786472819
Publishers McFarland & Co Inc
Pages 224
Dimensions 152 × 229 × 11 mm   ·   318 g
Language English  

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