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Beyond Spin: The Power of Strategic Corporate Journalism Markos Kounalakis
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Beyond Spin: The Power of Strategic Corporate Journalism
Markos Kounalakis
Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.
256 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 22, 1999 |
| ISBN13 | 9780787945503 |
| Publishers | John Wiley & Sons Inc |
| Pages | 288 |
| Dimensions | 154 × 228 × 18 mm · 446 g |
| Language | English |
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